After weeks of prep work, California Brewing Company shot its first promo spot today! With help from our two newest Brew Girls, Kristi and Emilee, and Joe from Wolfgang International providing a killer VW bus, the shoot revolved around introducing our crisp, clean, refreshing beer to the beer consumer.
With Chief Creatologist Nolan getting all the best lines, the shoot went really well. We all had a lot of fun and Beer Ambassador Kevin perfectly played the part of the beer customer. We were all jealous that he “got the girl” at the end!
“It occurred to me that we are doing something that no one else is doing… (it) might be a departure from the norm, but it will help us to stand out and put us firmly on the map!” says California Brewing Company Founder and Chief Evangelist Jack. Director of First Impressions, Marc went on to say “We’re really excited about this first shoot. It’s a huge step toward getting the brewery open. It won’t be long now!”.
The video now moves into post production and should be debuting on our website in the very near future. We will also be launching the Brew Girls site in the coming weeks featuring Emilee and Kristi as part of our launch! Be sure to check it out to follow the future shoots with the Brew Girls and their continuing misadventures. Make sure you check back often!